2nd-11th November 2022

The Trade Mission To Lagos, Nigeria

Our aim is to create a worthwhile and valuable experience for professional women who desire to enhance their career, business and brand. Most importantly, women who are looking to fulfil purpose and a better version of themselves. The trade mission has been purposely organised to provide value to women in all areas of their lives and challenge the narrative across diverse industries to remove the glass ceiling placed on Black women to thrive at every level of their professional and personal life. We encourage change-makers (from all genders), who share our aspirations for a more inclusive world, to join our Trade Mission.

Women in business and leadership roles are pinnacle to the success and development of the evolving world we live in today. With a shift towards placing women in key roles, society recognises the valuable contribution that women make to society and the importance of having their voices heard.

Our delegation consists of representatives from the UK & USA in the Tourism, Arts and Cultural industries, as well as delegates from the beauty, creative, media, entertainment & lifestyle industries.

Social Impact

Celebrating and highlighting the achievements of women in leadership and business within the African diaspora, to inspire the next generation and to transform ideas around race and gender equality.

Cementing relationships between UK, USA and Nigeria Businesses with a view to create a powerful trade and investment triangle, to create wealth and opportunities for people within the African Diaspora.

Creating an experience which embraces women throughout the diaspora to connect with their culture, heritage and the motherland.


This joint venture will bring UK and USA businesses together with Nigerian businesses to explore cultural, trade and investment opportunities in Lagos, cement business relationships, and also celebrate accomplished individuals across these industries and countries.

Activities include:

Masterclasses ( In-person and virtual for external viewers)

Panel Discussions

Networking & Socialising

Much more

This is an opportunity for your brand to sponsor and participate in one of the largest Beauty, Business, Wealth and Media events in West Africa.


Moderators and Hosts




Key Activities

Masterclasses ( In-person and virtual for external viewers)

Panel Discussions

Networking & Socialising

Much more


Our focus this year is women in the creative, arts, entertainment, beauty, finance , health & business sectors. There is much talk of ‘building back better’ and we expect our post-pandemic world to be a greener, eco-friendly utopia. However with global ,lockdowns and restrictions, will our ‘happy ever after’ transpired? How are we all coping mentally? Do we MAN UP? Certainly, sustainable industry’s are evolving, new targets are being met and that comes hand in hand with substantial change. Are we ready?

Masterclass Panel Discussions

Venue: Ebonylife Place, Lagos Nigeria

November 2022

1pm - 5pm

Invited Guests Only

Masterclass Panel Discussion

Panel 1: TBA

Masterclass Panel Discussion

Panel 2: TBA

Masterclass Panel Discussion

Panel 3: TBA

Masterclass Panel Discussion

Panel 4: TBA

E.A.T.O.W. Icon Awards Dinner and Rooftop

Terrace Afterparty with Entertainment

VIP Guests Only

November 2022

6pm - 11pm

Our award is in recognition of their nurtured talent and outstanding leadership qualities. Their desire and drive for excellence has had such beneficial results in the industry. We wish all our ICONS many more years of continued success!

E.A.T.O.W ICON Red Carpet Awards Ceremony 2022

November 2021, 6.00pm, Victoria Hall, EbonyLife Place, Lagos, Nigeria

This special event celebrates and acknowledges the achievements of leading women around the world, across diverse industries. In attendance, there will be VIPs and our E.A.T.O.W delegation of business people from the UK and USA beyond…

We are in partnership with the Department for International Trade and EbonyLife Place. Our events are held at the prestigious Victoria Hall, EbonyLife Place, Lagos Nigeria, where we honour leading women in the beauty, media, finance, entertainment, business and creative arts industries.

This is a major international project, in Africa, held annually and encourages people to do business in and out of Nigeria and beyond. The opportunities presented cement relationship with leading organisations around the globe to operate out of Africa.

British High Commission Reception

Venue: British High Commissioners Residence, Lagos, Nigeria

VIP Guests Only

British High Commission Reception

VIP Guests Only

Obi Asika: Founder & Chairman of Leopard Studios

Drives the strategic vision. A serial entrepreneur and a prominent figure in driving the growth and development of Nigeria’s media & entertainment industry. Obi is closely connected to the explosion of the Nigerian music industry and has produced many of the world’s favorite TV formats as Executive Producer in Nigeria. Obi is also the lead of the Technical Working Group for the CCHT (Culture, Creative Industries, Hospitality and Tourism), Nigeria Agenda 2050, He is the Convener of the Africa Soft Power Project, co-Founder of Social Media Week Lagos, Founder, Iba Ajie, an innovation hub and community center.

Mo Abudu: CEO of EbonyLife Group & Media Mogul

Mo Abudu is a Nigerian media mogul, philanthropist, and former human resources management consultant. She has been described by Forbes as "Africa's Most Successful Woman", and rated as one of the "25 Most Powerful Women in Global Television" by The Hollywood Reporter. Renowned worldwide for her contributions to the creative sector, Mo is an investor, broadcaster, talk show host, philanthropist and business magnet. She is the founder of Africa's first global black entertainment network and media dynasty. Consisting of TV, films, studios, production company, EbonyLife Place Hotel and Academy. She has secured a deal with Hollywood and has an impressive portfolio that includes Disney, CBS, Sony Pictures and Netflix.

Revd Professor Keith Magee Th.D., FRSA

Reverend Professor Keith Magee is Chair and Professor of Practice of Social Justice at Newcastle University and Senior Fellow in Culture and Politics at University College London Culture and Centre on U.S. Politics. He served on the Biden 2020 President Campaign’s African American Kitchen Cabinet. The Biden-Harris Administration’s US Ambassador to the Court of St James’s has appointed him to the United States – United Kingdom Fulbright Commission. Previously, he served as a Senior Religious Affairs Advisor with the Obama-Biden for America in 2008 and 2012. Co-Chair of Black Britain and Beyond, and Trustee of Facing History and Ourselves. The Mayor of London Sadiq Khan appointed Keith as a Commissioner on Diversity in the Public Realm.Professor Magee is also a highly sought-after speaker. He is a CNN Opinions and BBC contributor—on issues of social justice, politics, race, and religion.

Helen Grant MP Trade Envoy to Nigeria for Prime Minister of UK & Special Envoy on Girls Education

Helen Grant was appointed in January 2021 as the Prime Minister’s Special Envoy on Girls’ Education. Helen is also the Prime Minister’s Trade Envoy to Nigeria.

Special representatives use their expertise to develop a greater coherent effort in making sure that the Foreign, Commonwealth & Development Office can work closely and effectively with foreign powers.

The Special Envoy for Girls’ Education will help accelerate progress towards getting more girls in the world’s poorest countries into schools and benefitting from quality learning. Working closely with international partners, the Special Envoy will encourage greater global ambition, coordination, and investment on girls’ education.

‘An Audience With’

Chimwemwe Chalemera

Country Director, Nigeria

Department for International Trade

VIP Guests Only

Invitation To House Of Commons, England, UK

On return to the UK, the selected delegates and our icons will be hosted at the House of Commons, along with selected VIPs, dignitaries and our sponsors


Media Partner

Brand Partner