Women in business and leadership roles are pinnacles to the success and development of the evolving world we live in today. With a shift towards placing women in key roles, society recognizes the valuable contribution that women make to society and the importance of having their voices heard.

E.A.T.O.W, in partnership with the Department for International Trade and the Nigeria High Commission, is organizing a phenomenal trade mission to Lagos, Nigeria to take a delegation of women to explore opportunities and to build international trade relationships.

Our delegation consists predominantly of women who are representatives from the UK & The USA. They cover a broad spectrum of industries, sectors, businesses, and professions: including Tourism, Arts & Culture, Beauty, Legal, Finance, Technology, Creative, Entertainment & Media, Lifestyle and Wellbeing

2nd-12th November 2022

The Trade Mission To Lagos, Nigeria

Our aim is to create a worthwhile and valuable experience for professional women who desire to enhance their career, business and brand. Most importantly, women who are looking to fulfil purpose and a better version of themselves. The trade mission has been purposely organised to provide value to women in all areas of their lives and challenge the narrative across diverse industries to remove the glass ceiling placed on Black women to thrive at every level of their professional and personal life. We encourage change-makers (from all genders), who share our aspirations for a more inclusive world, to

join our Trade Mission.

Women in business and leadership roles are pinnacle to the success and development of the evolving world we live in today. With a shift towards placing women in key roles, society recognises the valuable contribution that women make to society and the importance of having their voices heard.

Our delegation consists of representatives from the UK & USA in the Tourism, Arts and Cultural industries, as well as delegates from the beauty, creative, media, entertainment & lifestyle industries.

Social Impact

Educate | Inspire | Empower | Celebrate | Connect

Celebrating and highlighting the achievements of women in leadership and business within the African diaspora, to inspire the next generation and to transform ideas around race and gender equality.

Cementing relationships between UK, USA and Nigeria Businesses with a view to create a powerful trade and investment triangle, to create wealth and opportunities for people within the African Diaspora.

Creating an experience which embraces women throughout the diaspora to connect with their culture, heritage and the motherland.

Cultivating a teaching and learning environment that develops the skillset and mind-set of women in business, while promoting wellbeing and the work-life balance, to increase confidence and resillience.


This joint venture will bring UK and USA businesses together with Nigerian businesses to explore cultural, trade, and investment opportunities in Lagos, cement business relationships, and also celebrate accomplished individuals across these industries and countries. This is an opportunity for your brand to sponsor and participate in a Prominent International UK/USA and African Event held in Nigeria.

Sponsorship Partner

As a valued sponsor and partner, you will gain a wealth of beneficial opportunities that will promote your brand internationally, align you with a major UK/USA and Nigeria trade and industry event (the only one of its kind), and demonstrate your commitment to Equality, Equity, Diversity and Inclusion (EEDI) for women around the world.


Key Activities

_ E.A.T.O.W ICON Red Carpet Awards Ceremony and Dinner

_ International Business Summit (hybrid event: in-person,

live-streamed, and televised across Nigeria).

_ Welcome Breakfast with the Department for International


_ VIP Reception and Dinner at the UK Deputy High

Commissioner's Residence, Lagos Nigeria.

_ House of Commons Reception, Hosted by the UK Prime

Ministers Trade Envoy to Nigeria (Parliament UK 2022/23)

_ Private Business Breakfast Meetings with Individual Sponsors,

Companies and E.A.T.O.W Delegates (Rooftop, EbonyLife Place)

_ Press Conference for Sponsors, Partners, and Delegates.

_ Lagos Business School (Breakfast forums with key decisionmakers

in trade, industry, and commerce)

_ Impact Investors Foundation Deal Summit (IIF)

_ Business to Business Match-Making Meetings

_ Company Tours and Cultural Tours

_ Masterclasses and Panel Discussions with Delegates and

Industry Experts

_ VIP Dinner at Jinga Restaurant, EbonyLife Place, Lagos, Nigeria

Moderators and Hosts





The focus of our Summit is to share knowledge and experiences that will educate, inspire and empower women to confidently pursue their business & career goals within the creative, arts, media, entertainment, beauty, legal, finance, health, technology & business sectors



Hybrid Summit

Venue: Ebonylife Place

and streamed online

She Believed Business Summit

The focus of our Summit is to share knowledge and experiences that will educate, inspire and empower women to confidently pursue their business & career goals within the creative, arts, media, entertainment, beauty, legal, finance, health, technology & business sectors.


Beauty and Well-being for Career and Professional Women

Taking care of your internal being is far more important than presenting your external mask. We openly discuss with professionals how our wellbeing affects our business, careers, and personal life.


Wealth and Financial Stability

Covid Recovery

In unprecedented times, you will learn and understand the skills needed to be sustainable and profitable, including financial security through multiple Income streams.


Assertive Leadership and

Influential Relationships in


This session will show you the key to building long-term solid relationships and how to nurture these relations by being supportive and ensuring mutual benefit for all parties, now and in the future.


Global Technology for Connectivity and Creativity

The future will be filled with technological and digital advancements which have the ability to bring people together, showcase culture and creativity, and enhance our lives or it can create division and bias.


Environmental Sustainability and Understanding the Legalities

Understanding the environment we live in and adopting an ethical approach to how we live our lives and run our businesses.


Equality, Equity. Diversity and Inclusion (EEDI)

How ensuring the visibility of women in the boardroom, in prominent roles, and in the media & entertainment industries can

inspire girls and young women to pursue their dreams

Poppy Jarman OBE

Global Ambassador for Mental Health,

Gender Diversity and Inclusion

Poppy is a social entrepreneur. Director for Re=Balance and the City Mental Health Alliance CiC. Poppy was the founding CEO of Mental Health First Aid England CiC. She served two terms on the Board of Public Health England. Poppy was in the creation of the NHS’s Every Mind Matters platform and was named by the Secretary of State in Parliament as one of England’s mental health experts. In the 2018 New Year’s Honours, Poppy was awarded an OBE in recognition of her services to people with mental health issues and in the same year, she received an honorary doctorate from the University of Gloucestershire. In 2019 Poppy won Woman Of The Year at the GG2 Culture & Diversity Leadership Awards and was named as a Game Changer in the FT women of 2019 list.

Kubi Springer

Global Brand Expert

Kubi Springer is an award-winning Brand Specialist and Media Personality with over 20 years of brand marketing experience.

Starting her career in 1996 she has worked with brands such as Nike, L'Oreal, Blackberry, MTV, MOBO Awards, P.Diddy, Justin Timberlake, Rolls Royce Motor Cars, and Aston Martin.

In 2018 she won the BWB Best Entrepreneur of the year award and in 2019 secured a book deal with Bloomsbury Publishers (same publishers as J.K. Rowling - Harry Potter). Kubi's book 'I AM MY BRAND' has been shortlisted for the Sales and Marketing category for the Business Book Awards 2020.

Afua Adom

Journalist, Broadcast & Entrepreneur

After specializing in broadcast and music, Afua found herself working atmT4 and PopWorld before moving on to the 60 Minute Makeover on ITV. She made the leap into music publishing where she worked for Blue Mountain Music under the watchful and legendary eye of Chris Blackwell. She styled for, Terri Walker and The Def Jam Comedy Tour as well as many 'normal' clients before landing a job at Blackhair as Editorial Assistant.

Afua rose to Editor after only a year and left to be Features Editor for Pride and Producer and Anchor for Arise News. After switching to ABN TV, Afua produced and presented the popular show Young & Rising. She continues to host events, as well as write news and features, hair, fashion, beauty, women's interest, and do celebrity interviews.

Uche Pedro

Founder BellaNaija

Founder BellaNaija (E.A.T.O.W ICON 2021) Uche Pedro has spent the last decade in digital entrepreneurship as the Founder of BellaNaija, Africa’s leading lifestyle and advocacy digital media company with a community of over 5 million Africans on the continent and in the diaspora. She co-founded PVCitizen to encourage millennials and Generation Z Nigerians to register, vote, and become active citizens.

In March 2020, Uche was honoured with Forbes Africa as one of the 50 most powerful women in Africa. She recently completed the MC/MPA Mason program at the Harvard Kennedy School where she was a student fellow at the Ash Center for Democratic Governance and Innovation and the recipient of the Josephine S Vernon award.

Uche is passionate about the progress of Africa’s emerging generations and works to foster positive change through BellaNaija DoGood initiatives and partnerships with grassroots, local and global impact organization

British High Commission

Dinner Party 2022

Venue: British High Commissioners Residence, Lagos, Nigeria

British High Commission Dinner Party Lagos, Nigeria


Obi Asika: Founder & Chairman of Leopard Studios

A serial entrepreneur and a prominent figure in driving the growth and development of Nigeria’s media & entertainment industry. Obi is closely connected to the explosion of the Nigerian music industry and has produced many of the world’s favorite TV formats as Executive Producer in Nigeria. Obi is also the lead of the Technical Working Group for the CCHT (Culture, Creative Industries, Hospitality, and Tourism), Nigeria Agenda 2050, He is the Convener of the Africa Soft Power Project, co-Founder of Social Media Week Lagos, Founder, Iba Ajie, an innovation hub and community cente

Helen Grant MP Trade Envoy to Nigeria for Prime Minister of UK & Special Envoy on Girls Education

Helen Grant was appointed in January 2021 as the Prime Minister’s Special Envoy on Girls’ Education. Helen is also the Prime Minister’s Trade Envoy to Nigeria. Special representatives use their expertise to develop a greater coherent effort in making sure that the Foreign, Commonwealth & Development Office can work closely and effectively with foreign powers.

The Special Envoy for Girls’ Education will help accelerate progress towards getting more girls in the world’s poorest countries into schools and benefitting from quality learning. Working closely with international partners, the Special Envoy will encourage greater global ambition, coordination, and investment on girls’ education.

Mo Abudu: CEO of EbonyLife Group & Media Mogul

Mo Abudu is a Nigerian media mogul, philanthropist, and former human resources management, consultant. She has been described by Forbes as "Africa's Most Successful Woman", and rated as one of the "25 Most Powerful Women in Global Television" by The Hollywood Reporter. Renowned worldwide for her contributions to the creative sector, Mo is an investor, broadcaster, talk show host, philanthropist, and business magnet. She is the founder of Africa's first global black entertainment network and media dynasty. Consisting of TV, films, studios, production company, EbonyLife Place Hotel, and Academy. She has secured a deal with Hollywood and has an impressive portfolio that includes Disney, CBS, Sony Pictures and Netflix

Revd Professor Keith Magee Th.D., FRSA

Reverend Professor Keith Magee is Chair and Professor of Practice of Social Justice at Newcastle University and Senior Fellow in Culture and Politics at University College London Culture and Centre on U.S. Politics. He served on the Biden 2020 President Campaign’s African American Kitchen Cabinet. The Biden-Harris Administration’s US Ambassador to the Court of St James’s has appointed him to the United States – United Kingdom Fulbright Commission. Previously, he served as a Senior Religious Affairs Advisor with the Obama-Biden for America in 2008 and 2012. Co-Chair of Black Britain and Beyond, and Trustee of Facing History and Ourselves. The Mayor of London Sadiq Khan appointed Keith as a Commissioner on Diversity in the Public Realm. Professor Magee is also a highly sought-after speaker. He is a CNN Opinions and BBC contributor—on issues of social justice, politics, race, and religion.


EbonyLife Place, Victoria Hall

Awards Dinner and Rooftop Terrace After-Party with Entertainment


Dentaa Matande MBE (Ghana)

Diaspora and International Relationship Executive 259K followers on Instagram

Dr Omotola Jalade Ekeinde(Nigeria)

Singer, Actress, Convener 5.3M followers on Instagram

Juliette Ibrahim (Ghana)

Entrepreneur and Influencer 6.9M followers on Instagram

Kemi Ajumbobi (Nigeria)

Associated Editor Business Day, Inspiring Woman Series 43K followers on Instagram

Peace Hyde (Nigeria)

Forbes Africa Head Digital Media & Partnership, Obama Foundation Africa Leaders 925K followers on Instagram

Dr Ola Brown (Nigeria)

Doctor, Pilot and Founder of Flying Doctors Air Ambulance

Stephanie Busari (Nigeria)

Bureau Head, CNN Africa

25.1K followers on Instagram

Tola Onigbanjo (UK)

Co-Founder of Women for Africa

13K followers on Instagram

Ife Adebayo (UK)

Fashion, Travel & Lifestyle Influencer

65K followers on Instagram

Michaela Wariebi (USA)

Makeup Artist and Beauty Educator

26.6K followers on Instagram

Udo Maryanne Okonjo (Nigeria)

CEO, Fine & Country West Africa,

Global Business Leader and Wealth Strategist 52.1K followers on Instagram

Chief Nike Davies-Okundaye (Nigeria)

Managing Director, CEO Nike Centre for Arts & Culture, Philanthropist (2022 Lifetime Achievers Award recipient)

'This initiative is something we are very proud to support and be a part of. Well done E.A.T.O.W'

Host: Chimwemwe Chalemera

(Country Director, Nigeria, Department for International Trade)

Invitation To House Of Commons 2022/2023

On return to the UK, the dlegation will be hosted at the House of Commons, Parliament along with selected VIPs, dignitaries and our sponsors