Women in business and leadership roles are essential to the success and development of the evolving world we live in today. With a shift towards placing women in key roles, society recognises the valuable contribution women make to society and the importance of having their voices heard.

In 2021, we pioneered our first trade mission to Lagos, Nigeria, in partnership with the Department for International Trade, Nigeria. For 2023 (date to be announced), we are organising another phenomenal trade mission to Lagos, Nigeria and Accra, Ghana. Our delegation of women will explore opportunities to build international trade and investment relationships.

The delegation will consist predominantly of women who are representatives from the UK, USA and Africa. They cover a broad spectrum of industries, sectors, businesses, and professions: including but not limited to Tourism, Arts & Culture, Beauty, Legal, Finance, Technology, Creative Industries, Entertainment & Media, Lifestyle and Wellbeing.

The aim of our E.A.T.O.W Trade Mission is to create a worthwhile and valuable experience for professional women who desire to enhance their career, business and brand. Most importantly, women seeking to fulfil their purpose and a better version of themselves. The trade mission provides value to women in all areas of their lives by challenging the narrative across diverse industries and removing the glass ceiling placed on black women in order to enable them to thrive at every level of their professional and personal life. We encourage change-makers (from all genders) who share their aspirations for a more inclusive world.

Join our Trade Mission



Social Impact

Educate | Inspire | Empower | Celebrate | Connect

Celebrating and highlighting the achievements of women in leadership and business, within the African diaspora, to inspire the next generation and to transform ideas around gender and race equality.


Cementing relationships between UK, USA and Africa businesses with a view to create a powerful trade and investment triangle, to create wealth and opportunities for people within the African Diaspora.


Creating an experience which embraces women throughout the diaspora to connect with their culture, heritage and the motherland.


Cultivating a teaching and learning environment that develops the skillset and mind-set of women in business and careers while promoting wellbeing and work-life balance, to increase confidence and resilience.


This joint venture will bring UK and USA businesses together with African businesses to explore cultural, trade, and investment opportunities in West Africa, cement business relationships and also celebrate accomplished women across various industries and countries.

Sponsorship Partner

As a valued sponsor and partner, you will gain a wealth of beneficial opportunities that will promote your brand internationally, align you with a major UK, USA and Africa trade and industry event (the only one of its kind), and demonstrate your commitment to Equality, Equity, Diversity and Inclusion (EEDI) for women around the world.


Some Previous Trade Mission Events

Lagos Tour

Business & Beauty Wealth Summit

Lagos Fashion


British High Commisioner Dinner Party

Key Activities

E.A.T.O.W ICON Red Carpet Awards Ceremony & Dinner

Elite Business Conference – Live Streamed Across Africa

Private Business Breakfast Meetings with Sponsors

Breakfast Forums with Key Decision-Makers for our Delegates

Private Networking with Selected Companies, Specifically Chosen for our Delegates

Press Conference for Sponsors, Partners and Delegates

Business to Business Match-Making Meetings for Delegates

And so much more to be announced